A number of factors have contributed to the continued success of the ukay-ukay market over the last several years. One of these factors is the fact that it is both affordable and easily accessible, which has resulted in an increasing number of customers engaging in the practice of ukay-ukay purchasing. The appeal of ukay-ukay lies in its affordability, offering fashionable and durable clothing at prices accessible to people with lower incomes (Isla, 2013).

Furthermore, the success of ukay-ukay during the previous several years can be attributed to the fact that people see this market as an alternative to counterpart goods burdened with soaring prices and that because the secondhand (ukay-ukay) fashion industry has been thriving as an environmentally friendly alternative. (Abueg, 2005). There are a number of reasons why people choose to purchase at ukay-ukay establishments, but one of the most important ones is because they feel that by doing so, they are promoting the reuse of clothing and reducing environmental impact, presents a more sustainable alternative compared to fast fashion and luxury fashion (Biana, 2020).

This accessibility has made ukay-ukay a popular alternative to brand-new garments found in boutiques and shopping malls, especially in regions like Bohol and Baguio, where the industry has flourished in recent years.

Furthermore, the success of ukay-ukay during the previous several years can be attributed to the fact that people see this market as an alternative to counterpart goods burdened with soaring prices and that because the secondhand (ukay-ukay) fashion industry has been thriving as an environmentally friendly alternative. There are a number of reasons why people choose to purchase at ukay-ukay establishments, but one of the most important ones is because they feel that by doing so, they are promoting the reuse of clothing and reducing environmental impact, presents a more sustainable alternative compared to fast fashion and luxury fashion.